The Washington Post hopes to bring in young, diverse readers with...

The Washington Post is creating a task force to figure out how to attract more young and diverse readers. The group — called “Next Generation” and composed of a “handful” of Post employees — will be tasked with overseeing new products, partnerships and initiatives to bring in these readers, said Kat Downs Mulder, managing editor for…

With the Metaverse hype cycle at full blast, experts take the...

August 4, 2021 by Alexander Lee The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword du jour. But to those who were already working toward the Metaverse, the concept — a persistent and expansive “successor state”…

Why Facebook’s limits on teen targeting are all part of its...

“Advertisers can probably still be profitable in reaching people under 18 simply by setting a broad age and gender audience target and feeding Facebook the conversion data that enables its algorithm to decide who to reach with ads,” said Ty Martin, founder of Audience Kitchen, which helps advertisers uncover targetable audiences on Facebook and Instagram. “Most advertisers are treating Facebook and Instagram pretty much the same and letting…

Future of TV Briefing: The pandemic-era programming hall of fame

The Future of TV Briefing this week recaps the projects from the past year that serve as a time capsule for pandemic-era production. The pandemic-era programming hall of fame After the pandemic put a pause on traditional in-person production, many people in the TV, streaming and digital video industry sought out a silver lining: What…

Data-driven solutions: Charting a better way forward for brands and publishers

Updates to mobile identifiers and browser data privacy policies have become an everyday part of life in the advertising industry. The browsers and device manufacturers have made privacy a competitive differentiator, as consumers have become increasingly concerned over how their data is being used. As an industry, we must approach and adapt to these changes…

Tencent limits how long kids can play its flagship game, ‘Honor...

China's regulatory war against its tech giants isn't limited to data. After opening a front in gaming back in 2018, the government is now adding to the restraints the biggest publishers face. Tencent is first on the chopping block. The publisher has been forced to further slash playing time on Honor of Kings for those…

Vudu and FandangoNow merge into a single streaming service

Fandango has revealed Vudu's fate more than a year after it purchased the streaming platform from Walmart. No, Vudu isn't going away. In fact, it's merging with its parent company's own streaming service, FandangoNow, to form a single platform that'll take on Vudu's name. Fandango told TechCrunch that it decided to retain Vudu's branding, because…

The Morning After: Is this the end of the selfie camera...

When will see the end of the notch or the hole-punch camera? The fight continues to make in-screen smartphone cameras a viable option. Last year's ZTE Axon 20 5G was the first phone to attempt the hidden selfie camera, but it struggled with image quality. It’s a predictable issue: The camera has to face out…

T-Mobile to shut Sprint’s LTE network by June 30, 2022

T-Mobile has finally confirmed when it will shut down Sprint's LTE network as part of its assimilation of the carrier it acquired in April of last year. It told Light Reading that it will shutter the service by June 30, 2022. Since completing the $26 billion merger, T-Mobile has been busy using Sprint's spectrum to…

Facebook disables accounts of NYU team looking into political ad targeting

Before the US election last year, a team of researchers from New York University's engineering school launched a project to gather more data on political ads. In particular, the team wanted to know how political advertisers choose the demographic their ads target and don't target. Shortly after the project called the NYU Ad Observatory went…

The unintended consequences of digital transformation

Digital transformation offers organisations a way to change fundamentally the way they operate By Romy Hughes Published: 04 Aug 2021 Traditionally, when a new technology enters the workplace, it doesn’t fundamentally change how the workforce operates, it merely digitises an existing working practice – memos became emails, onsite meetings became Zoom calls, for example. Ultimately,…

Initial access brokers unaffected by ransomware content bans

Banning ransomware content from cyber crime forums has done little to prevent initial access brokers from advertising their services, with the number of access listings increasing in the second quarter of 2021 By Sebastian Klovig Skelton , Senior reporter Published: 04 Aug 2021 11:17 Online listings for initial access brokers (IABs) have increased for the…