Amazon Prime Day 2020: 17 Best Early Deals and Shopping Tips

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When Prime Day was first announced in 2015, it was swiftly and brutally roasted. No one thought Amazon could get away with making up a holiday. By year two, we at WIRED had changed our tune, and five years later, Prime Day is so big that Amazon makes more money from it than Black Friday and Cyber Monday.

The day has slowly expanded into 48 full hours of deals too. The Prime Day 2020* sale starts on October 13 at 12:01 am PT, and it ends on October 14 at 11:59 pm PT.

As usual, WIRED will cover the discount madness, sifting through the offerings to pull out the best Prime Day deals. We’ll keep a close eye on the inevitable competing sales from the likes of Walmart, Target, and Best Buy too. Below you’ll find our favorite early deals you can shop right now, along with some expert advice to help you keep a cool head once the sales officially start.

Note: We strikethrough deals that sell out or are momentarily unavailable at their discounted price. But deals sometimes return, and items may be restrocked faster than we can update, so it never hurts to check for yourself.

Updated October 12: We added a few new deals, including some from non-Amazon stores, and verified existing discounts.

*If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more.

First, Some Prime Day Tips

Sign Up for Prime: You can’t access the deals without joining Amazon Prime. Nonmembers can sign up for a free 30-day trial. Just be sure to set a reminder to cancel your membership if you aren’t interested in the subsequent $13 per month charges.

Make a List: It’s easy to feel pressured to buy things you don’t need. This year especially, when funds are short for so many of us, avoid falling into that trap by making a list ahead of time. Need a new rug? On the hunt for a specific holiday tech gift? Great! Write down exactly what you’re shopping for so you don’t fall prey to the frenzy. Remember that Prime Day is a kickoff to a season full of discounts. Whatever deals you see will likely be matched, or nearly matched, by Black Friday and Cyber Monday sales on Thanksgiving weekend.

… and Check It Twice: Retailers lie. That “50 percent off” price drop you see may actually be only a few bucks off the normal selling price. That’s why we love Camelcamelcamel, a price tracker that lets you see fluctuations in Amazon’s pricing. It can help you make sure you’re spending your money wisely. We use this tool frequently in our deal hunting here at WIRED. It isn’t always perfect, but the data it shares will definitely come in handy on Prime Day.

Conquer Lightning Deals: Lightning Deals are frustrating. They’re short-lived (far less than a day, usually) discounts on basically everything you can think of. These deals have a limited inventory and sometimes sell out quickly. They’re the easiest way to fall into the trap of spending too much money. Don’t let FOMO win; install the Amazon app on your phone and navigate to Today’s Deals > Upcoming. You can tap “Watch this Deal” on any deal that’s more than 10 minutes away. The app will notify you when the price drop goes live, so you don’t need to worry about missing out. Just remember to track the price and read the reviews before purchasing.

Shop Safely and Smartly: Use common sense when shopping. If a price is too good to be true, you don’t recognize a brand, an item doesn’t have many reviews, or a seller has just joined Amazon, you might want to avoid purchasing. Our articles on shopping safe on Amazon, deciphering star ratings, and what “Amazon’s Choice” means can help you bolster your knowledge.

The Best Early Prime Day Deals

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Amazon

These Prime Day deals are already live. Usually, Prime Day drops Amazon devices down to the best deals we’ll see all year, but keep in mind that Black Friday prices typically come very close. We haven’t seen any noteworthy discounts on Kindle devices, Fire tablets, or Fire TV sticks. Hopefully Amazon surprises us with some when the sale kicks off.

Non-Amazon Deals

Amazon isn’t the only store with special savings. Other retailers are throwing in their own sales to compete. Here are a few good early deals, no membership required.

WIRED Deals

Here are a couple of special discounts. They aren’t Prime Day deals, but you won’t find them anywhere else.

  • 3 Months of WIRED for $1 ($6 off): Subscribing to WIRED helps support all the hard work and journalism that goes into the site each day. It also gives you unlimited, ad-free access to said journalism. This sale gets you three months of digital access (or digital + the print magazine) for the price of a gas-station cup of coffee. After the initial three months, it will cost $30 for a one-year subscription.

  • Free Multi-Device Charger with the purchase of a Theragun: If you’re in the market for a Theragun, you can shop through this link and a Multi-Device Wireless Charger will be added to your cart for free. It usually costs $79 and isn’t necessary, but it’s nice to have. Simply place your Theragun down on the pad and it’ll start charging automatically. This deal works with the Pro, Elite, and Prime models. Check out our handy guide to which Theragun device is best for you. This is a WIRED exclusive deal.


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