Amazon Prime Day 2021: Confirmed dates, early deals, how to save big



Amazon Prime Day event is only a few weeks away, which means it’s time to start planning what’s going to go in your cart. The two-day event, taking place this year on June 21 and 22, promises tens of thousands of deals across the entire catalog of products sold on this massive online store. 

For the uninitiated, Amazon Prime Day offers many ways to shop. Lightning Deals fill the homepage with offers you can only take advantage of for a limited window of time. Small business promotions make it so you gain a $10 Amazon credit when you spend $10 with a small business through Amazon. And, of course, if you have a gadget with Alexa on board, you’ll be able to take advantage of some exclusive deals by using your voice to place the order. Our quick guide on how to win at Prime Day will break down the best ways to get ready.

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Speaking of Alexa: Amazon’s own devices — Echo speakers and displays, Fire TV streamers, Eero mesh routers and so on — will see major discounts, many of them rivaling (maybe even beating?) Black Friday. We rounded up some predictions for Amazon device Prime Day pricing; be sure to take a look, especially if you were planning to buy one of those items fairly soon. Obviously it would pay to wait.

On the other hand, we’ve seen a few early deals emerge already. The Fitbit Sense was recently marked down to $240, the lowest price on record, while the Roku Ultra 2020 4K UHD streamer is still on sale for $69, which ties the lowest price we’ve seen — and that was during Black Friday 2020.

We also expect best-of-the-year pricing (or close to it) on things like Sony WH-1000XM4 headphones, Apple iPads and AirPods, Fitbit fitness bands, Instant Pot cookers, TVs, exercise gear and more.

A little advance planning can help you save even more. See below for some key Prime Day money-saving tips. And check Amazon’s Prime Day page for updates right from the horse’s mouth.

When is Amazon Prime Day 2021?

Isn’t it time to start calling it “Prime Days”? Because it hasn’t been just a single day for years. Once again, it’s a 48-hour event that runs as follows.

  • Prime Day starts on Monday, June 21 at 12:01 a.m PT/3:01 a.m. ET.
  • Prime Day ends on Tuesday, June 22 at 11:59 p.m. PT (Wed., June 23 at 2:59 a.m. ET) — but some deals often extend a few hours into the following morning, if not longer.

A batch of early discounts leading up to the main event are already live

What will be on sale during Amazon Prime Day 2021?

As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:

Granted, that stuff goes on sale all the time — a recent Mother’s Day sale revealed close-to-Prime-Day savings on a lot of these devices — but the absolute lowest prices are usually reserved for Prime Day and Black Friday.

We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.

Subscribe to our daily spotlight on the best tech deals on the web — from phones to gadgets and more.

What other stores will participate in Prime Day 2021?

This may be an Amazon event, but that won’t stop other stores from getting in on the action. Expect Best Buy, Kohl’s, Target, Walmart and other stores to roll out big sales of their own. Best Buy, for example, is likely to compete heavily on TV deals, while Target will likely lean into its RedCard credit card, which can save you an extra 5% on most purchases.

What Amazon Prime Day deals can I get right now?

At a certain point, an “early Prime Day deal” becomes a matter of semantics. For instance, Amazon is pitching its discounted Fire TV models as early Prime Day deals, but trust me when I say there are deals to be had all day every day. You can check my Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on. 

You can also follow me on Facebook and Twitter. And check out Amazon’s Daily Deals page, where the retailer markets its limited-time and semipermanent offers. Spoiler alert: Deal quality varies widely from day to day.

Stay tuned for more!

Read more: The Cheapskate’s 6 ways to win Prime Day

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Amazon Prime Day 2021: Everything you need to know


CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codeseBay couponsSamsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.


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